Celestyal
Redesigning the Booking Experience
My primary responsibility on this project was redesigning Celestyal's booking process. Following a UX analysis, we identified older adults as one of the company's key customer groups, which significantly influenced many design decisions throughout the journey.
The new flow focused on clarity, larger information hierarchy, transparent pricing, visible progress indicators, and accessible support options. The goal was to reduce complexity and help users confidently complete their booking without feeling overwhelmed.
Designing for Senior Travelers
Research showed that many Celestyal customers were older travelers with different needs and expectations than younger audiences. As a result, the booking experience was tailored simplify decision-making, and provide additional reassurance throughout the process.
Special attention was given to navigation, package comparison, customer support visibility, wheelchair options and reducing uncertainty at each booking step.
Client Feedback & Outcome
The concept was presented to the client and received very positive feedback. After several rounds of comments and refinements, the proposed improvements were incorporated and the project concluded from our side.
Since then, Celestyal appears to have implemented parts of the proposed changes on their website. However, likely due to development priorities and budget considerations, the final implementation does not reflect the full scope of the redesign that was originally proposed.